A creative collaboration between filmmakers and designers to make short films on a smartphone
Swim Week Colombo, with its title partner Olu Tropical Water presents the second edition of Fashion Films at Swim Week Colombo. A collaboration of two creative streams of fashion and films where filmmakers work with fashion designers to represent their inspiration and ideas on films shot on smartphones. This segment will take place on the 30th June and 1st July alongside the designer showcase at Hilton Colombo.
These films will be then entered into a competition where the best piece will be adjudged. The new initiative is here to stay as fashion films are becoming an important medium in the global fashion industry and this trend will positively impact the Sri Lankan fashion designers industry.
"Film and fashion go back a long way, both creative expressions rely on each other, and with fashion week we wanted to develop this relationship in an interesting way, each film is shot on smart phones and its each designers creative expression. This is one of our main areas of development and it exposes both industries." says Ajai Vir Singh.
Directors that are returning from the last season are You're My Favorite and Jason of Ifilm Sri Lanka, along with new directors being Reza Akram, Kavindu Sivaraj and Ishan Iqbal. The designer and director pairings are: You're My Favourite collaborates with Rum Punch, La Pard and Aqua Island; Jason with Conscience, Koka and Rachel Raj; Reza Akram with Buddhi Batiks; Kavindu with Meraki and Arugam Bay and Ishan Iqbal with Stefel.
Swim Week Colombo benefits from its collaboration with strategic partners who have understood its vision and have rendered much support in pursuing its present goals in achieving a higher standing in the global fashion scene, as well as its new position in being environmentally and socially more responsible. This year’s partners are Olu Tropical Water - Title Partner, Linea Aqua - Main Partner, Hilton - Hospitality partner, Wine World - Official Lifestyle Beverage Partner, Ramani Fernando - Official Hair and Make-Up Partner, Spa Ceylon, Leo Burnett Sri Lanka and MSL Group Sri Lanka - Official PR Partner and Emerging Media is the Outdoor Digital Media Partner – all of whom have worked towards making Swim Week '18 a reality and have contributed towards making this year’s segment of Fashion Film a success.